Whether you like the thought or not, the having ability to sell will prove to be a distinct advantage.
However, this does not mean that you have to become hard or pushy in fact the best salespeople are often the complete opposite.
Selling is the art of finding out what a customer needs and satisfying those needs with the benefits of your product or service not forcing something on them that they do not want or need.
Before customers can buy your wares they either have to find you or you have to find them! Once you have determined the profile of your best/most profitable customers, use a wide variety of methods to raise awareness of your service.
Look after them
Do not take your existing customers for granted! Doing the best job that you can is the best way of retaining business but the more you show that you care about their needs, the longer they will stay with you.
Keep in regular contact and why not occasionally surprise them with either a thank you letter or a small present.
If you are constantly spending your time finding new customers it will be extremely hard to build a stable and expanding concern (although a few trades do rely on one off sales only).
A client BASE should be exactly that – a foundation upon which to build.